Avocado clinic redesign

About the brand

"Avocado" clinic’s primary mission is to create a warm and welcoming space where top-quality medical services are paired with personalized care for every patient. Their focus lies in providing modern, innovative, and professional solutions tailored to women at every stage of their lives.

When "Avocado" clinic approached us, they already had a brand identity in place. However, apart from their signature green color, the rest of their visual identity wasn’t delivering the recognition or clarity they needed. As a new clinic, they were struggling to establish a strong and memorable presence among their audience.

To address this, we developed a rebrand that built upon their existing foundation while transforming their visual identity into something more impactful, cohesive, and aligned with their goals. The updated design not only enhances their recognition but also communicates their values of professionalism, care, and innovation effectively.

Logo design

We had full creative freedom and were open to exploring entirely new logo concepts for this project. However, after thoroughly analyzing the provided brief, our conversations, and the clinic’s established identity, this led to the conclusion that the most effective approach was to refine and modernize the existing idea that was already strong and meaningful. By simplifying the design and incorporating a more contemporary aesthetic, we were able to preserve the brand’s essence while elevating its visual impact.

The logo concept is inspired by the overall essence of the brand and its core values: professionalism, care, and attention to every patient.

At first glance, the design presents an avocado which is a direct reference to the clinic's name. Beyond this, the avocado holds deeper symbolism, representing a pregnant mother, perfectly aligning with the clinic’s focus on women’s health and care.

The abstract depiction of a hand cradling the avocado's seed symbolizing a mother’s pregnant belly represents the clinic's dedication to patient care. The hand is crafted in a soft and delicate manner, reflecting the femininity and gentleness that resonate with the clinic’s services and mission.

Color palette

Care, attention, high professionalism, competence, and growth, combined with a sense of gentleness and stability, highlighting the unique character of the brand are the core values of the brand, represented through colors.

Typography

The fonts were chosen to reflect Avocado Clinic’s personality and mission. Lobster Regular gives the brand a friendly, distinctive voice, making the it memorable and instantly recognizable while Exo 2 ensures all text is clear, readable, and professional, supporting trust and confidence. Together, they create a visual language that is both approachable and authoritative, perfectly aligned with the clinic’s identity.